A shifting perception of the United States amid President Trump’s trade war is prompting Europeans to pivot decisively away from U.S. goods and services.
The “Buy Canadian” movement is already delivering promising results across the retail sector. Major retailers such as Loblaws Companies have reported a 10 per cent increase in sales of Canadian-made products. Sobey’s parent company Empire also noted a decline in sales of U.S.-sourced goods.
Importantly, the shift isn’t limited to big retailers or headline product categories. Smaller retailers and established brands are also seeing tangible benefits.
Canadian retailers are seeing a surge in domestic sales amid the ‘Buy Canadian’ movement – (April 2025)
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Addition:
The ‘buy Canadian’ sentiment remains very strong, with a majority seeking Canadian products – (May 2025)